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Anti Stigma Ad Campaign

Journeys is committed to raising public awareness about depression. In the spirit of this cause, our new advertising campaign aims to reduce the stigma associated with depression and mental illness by challenging the belief that mental illness is not a disease.


 

Silly Season Starts Early

The chemical that was to become Prozac was largely developed in the 1970s.  However, it wasn't until 1987 that it was launched as Prozac - the new miracle cure for depression.

The psychiatric landscape of 1987 was one dominated by highly addictive tranquillisers and highly toxic TCA antidepressants.  Prozac appeared to offer a more effective treatment for depression without the toxicity and addictive properties.  Concern about side effects and withdrawal symptoms were some way into the future.

Is antidepressant research coming to an end?

With unemployment rising, public spending cuts becoming a reality, and the very real risk of a "double dip recession" on the horizon, we can expect many more people going to visit their GP with depression. 

Coffee really is a quick-fix

Caffeine is commonly used to give an energy boost when you are tired, but need to keep going.  However, new research published in the Journal Neuropsychopharmacology has found that you only get a boost if you use caffeine sparingly.

Ellie Kaye completes the Mersey Tunnel 10K run

Congratulations to Eleanor Kaye, who completed the Mersey Tunnel 10K run in just 57 minutes on Sunday 30th May 2010.

There is still time to sponsor Ellie online on her Everyclick page.

Is mental illness becoming fashionable?

Increasing numbers of people are choosing to be diagnosed as having bipolar depression according to a report in the Daily Mail. Reporting on an article in the official journal of the Royal College of Psychiatrists by Dr Diana Chan and Dr Lester Sireling, the article links the desire to be diagnosed as bipolar with high profile celebrities talking about their experiences of bipolar.

More "real" people please

Anti-stigma campaigns have often turned to celebrities to try to raise awareness of mental illness.  In our celebrity-obsessed culture, people may be more likely to take notice of a celeb with experience of mental illness.  But this approach has never been risk free.  Celebrities often come with their own agendas - a book to sell, a new movie or a music tour, or (even worse) some unpleasant behaviour (such as beating up a partner or watching kiddie porn) that needs excusing.  While celebrities' symptoms may be shared with others with mental illness, their socio-economic

The stigma dilemma

The big failing of Mental illness anti stigma campaigns is that they fail to recognise that there are, in fact, two distinct and diametrically opposed forms of stigma. 

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